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Charts Best Practices

We’ve created a straightforward flowchart to help you choose the most effective chart for your data, so you can tell a compelling story that truly resonates with your audience.



KPIs (BANs) display key metrics for quick insights and exploration.

KPI


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Best for rank-based or categorical comparisons.

Bar Chart


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Displays the frequency of data within intervals.

Horizontal Bar Chart


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Great for emphasizing the magnitude of change over time.

Line Chart


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Displays hierarchical part-to-whole relationships.

Donut Chart


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Common for representing proportions.

Pie Chart


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Highlights relationships between two continuous variables.

Scatter Plot


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Adds a third dimension to scatterplots (size).

Bubble Chart


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Reveals patterns in distributions, such as density or frequency.

Heatmap


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